Johnsons and johnsons baby products

What smell do you think of when you think of a new baby? That sweet smell of baby lotion in the pink bottle? Or the tear free shampoo?

Although I am not a huge fan of the March Of Dimes I do think that all babies deserve their Nine months. The March of Dimes has partnered with Johnson's and Johnson's to help fight and bring awareness to Prematurity.

"Johnson has announced the launch of the “Prevent Prematurity Campaign” that partners with the March of Dimes to help build awareness of the growing problem of premature birth and raise funds to support the initiatives of the nonprofit organization. JOHNSON’S® will carry out a nationwide program that donates ten cents to the March of Dimes for every JOHNSON’S® Baby product purchased during the months of November and December. This campaign comes as part of JOHNSON’S® long-standing commitment to empower mothers and babies with the medical care they need to live healthy lives.

“Today, 1 in 8 babies is born prematurely, which increases the risk for lifelong medical complications and death,” said Caitlin Pappas, U.S. General Manager of JOHNSON’S® Baby Care. “It is crucial for us to prevent these tragedies from happening in the first place, which is why we are committed to supporting the March of Dimes in helping to decrease the number of premature births and empower mothers across the nation.”

“We are thrilled to partner with JOHNSON’S®, a company that has a continued record of working to improve the quality of life for mothers and babies around the world, “ said Dr. Jennifer L. Howse, President of the March of Dimes. “It is our hope that the ‘Prevent Prematurity Campaign’ brings public awareness to the serious problem of premature birth and inspires others to do all they can to make sure the babies within their families and communities are born full term.”

Beyond the product proceeds throughout November and December 2008, up to $100,000, JOHNSON’S® will launch a multi-faceted communications campaign that includes direct mail brochures, displays within retailers and Web outreach to over 700,000 moms nationwide. The goal of this campaign is to not only continue JOHNSON’S® philanthropic partnerships, but also to raise funds and elevate consumer engagement that will support the fight against prematurity."

* This is NOT a paid post*